Web3 Product Leadership
Generated $20M+ in NFT sales across 20+ sold-out collections
Led end-to-end product strategy, smart contract deployment, and go-to-market for NFT collections on Ethereum, Solana, Arbitrum and SEI ecosystems.
Available for executive & advisory roles
Luiz Augusto Sará
Chief Technology Officer
Technology executive with 18+ years building products that generate $30M+ in combined revenue—$20M+ in NFT sales across 20+ sold-out collections and $10M+ in consumer electronics distributed through Walmart, GameStop, and Walgreens. Led 100+ product launches spanning Web3, consumer tech, and SaaS platforms. Bridge creative vision with technical execution and business strategy across emerging and established markets.
Brands & Partners
WalmartGameStopDisneyPolaroidMarvelCoca-ColaSharper ImageBrookstoneWalgreensOracle
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Revenue Generated
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Products Shipped
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Clients Served
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Years Experience
Career Highlights
Key achievements across Web3, consumer tech, gaming, and entertainment.
Consumer Electronics Scale
$10M+ retail revenue through Fortune 500 distribution
Designed and brought to market consumer electronics for Polaroid, Disney, Sharper Image, Brookstone, SkullCandy, Audio Republic, iJoy and Marvel—products sold at Walmart, GameStop, Walgreens, Dollar General, Five Below and many more retailers.
Web3 Gaming Portfolio
Shipped 3 games across Solana, Ethereum, and ApeChain
Executive Producer for Code Havoc (ApeChain/Solana shooter), Dininho Adventures (Ethereum/Arbitrum platformer on Steam & Nintendo Switch), and Wild Wild Mars (Solana). Full lifecycle from concept to live operations.
Design & Creative Legacy
18+ years as a 3D designer, product designer, and creative lead
Founded Moovin Visual Arts (3D architecture). Designed furniture at Bird Design (Claudia Award 2011). Led mall retrofits across Brazil with Sá Cavalcante (BusinessArt concept). Created stage designs for Roberto Carlos NYE and O Rappa national tour. Led 3D projects for Coca-Cola, Oracle, and Michelin at Rio 360 Agency. Pioneered 3D allegory design for Beija-Flor's 2015 Carnival championship.
Current Focus
Director of Innovation & Technology at Beija-Flor
Leading digital transformation for Brazil's most celebrated samba school. Previously pioneered 3D design for Carnival allegories (2015 Champion).
Experience
18+ years across Web3, consumer electronics, design, and entertainment.
2024 - Present
Director of Innovation & Technology
Beija-Flor de Nilopolis Samba School
2024
Co-Founder & Product Lead
Code Havoc (ApeChain/Solana)
2020 - Present
Founder & Executive Producer
Dininho Adventures, Feudalz, Pootopia, Wild Wild Mars
2021 - 2022
Lead Developer
Capsule House (Website, Tools, Smart Contracts)
2021
Project Lead
The Wolfgang NFT (10,000 collection)
2019 - 2021
Project Lead
Quest Basics
2018 - 2019
Product Designer
Southern Telecom
2018
Lead Designer
Luxcore (w/ John McAfee, Tpruvot, Snowfro)
2017 - 2018
Product Designer
POM Gear (Consumer Electronics)
Skills & Expertise
Core competencies spanning leadership, technology, design, and growth.
Strategic Leadership
- Full Project Lifecycle Management (Web2 & Web3)
- Team Assembly & Leadership
- Product Strategy & Go-to-Market
- Tokenomics & Economic Design
- Community Building & Growth
Web3 Domain Expertise
- NFT Collection Strategy & Launch (20+ sold-out)
- DeFi Platform Development & DEX Design
- Web3 Gaming (P2E, GameFi)
- Multi-chain (ETH, Solana, Arbitrum, Base, ApeChain)
- Smart Contract Strategy & Integration
Web2 Business & Operations
- SaaS & Digital Platforms
- Retail Consumer Electronics (Fortune 500)
- SaaS Platform Development & Growth
- User Acquisition & Retention Strategy
- Partnership & Distribution Strategy
Design & Creative
- 3D Visualization & Modeling (3DS Max, V-Ray)
- Product & Furniture Design (award-winning)
- Consumer Electronics Design
- Stage & Event Design (Carnival, TV, National Tours)
- UX/UI & Web Design
Marketing & Growth
- Digital Marketing Strategy (Web2 & Web3)
- Community Management (Discord, Twitter)
- Influencer & KOL Relations
- Content Strategy & Brand Storytelling
- Event Marketing & Experiential Design
AI & Automation
- ComfyUI & Stable Diffusion Workflows
- Claude Code AI-Assisted Development
- OpenAI Whisper Transcription Pipelines
- FFmpeg Video/Audio Processing
- Batch Processing & Pipeline Design
Projects
100+ projects shipped across NFTs, gaming, DeFi, consumer products, and design.
Beija-Flor de Nilopolis
live
Director of Innovation & Technology
Leading the digital transformation of GRES Beija-Flor de Nilopolis, one of Rio de Janeiro's most iconic samba schools founded in 1948. Built the official website, modernized digital operations, and implemented technology across bateria, community programs, and merchandise. Beija-Flor achieved vice-champion at Carnival 2026.
- -Vice-champion Carnival 2026
- -Pioneer of 3D allegory design (2015 Champion)
- -Full digital transformation: website, e-commerce, social media
Code Havoc
live
Co-Founder & Product Lead
Co-founded and led product for Code: Havoc, a fast-paced third-person shooter combining competitive matchmaking with Web3 wagering. Players compete in high-stakes deathmatches wagering Havoc Coins. Built on ApeChain/Solana with skill-based PvP, continuous updates, and a community-driven ecosystem.
- -Third-person competitive shooter with wager system
- -Havoc Coins in-game currency for high-stakes matches
- -Skill-based matchmaking and PvP arenas
ApeChain / Solana
Dininho Adventures
live
Founder & Executive Producer
Executive Producer for Dininho Adventures, a retro 16-bit platformer featuring Dininho the dinosaur. Released on Steam ($1.99) and Nintendo Switch with Mostly Positive reviews. The game spans 3 worlds with boss encounters, 40+ enemies and obstacles. Expanded into 'Dininho Fun World' — a free-to-play open world with social activities and mini-games, integrated with Web3 via NFTs on Ethereum/Arbitrum.
- -Released on Steam & Nintendo Switch
- -Mostly Positive reviews on Steam
- -3 worlds, 40+ enemy types, boss encounters
Ethereum / Arbitrum
Capsule House
shipped
Lead Developer
Led full development (website, tools, smart contracts) for Capsule House, a celebrated NFT collection launched October 2021 for art and anime lovers. Created by renowned artists SeerLight (Studio Ghibli-inspired, 150 ETH 1/1 sale), Kaejunni (SuperRare Singapore artist), and Oksami (pianist with 70K+ Spotify listeners). Features four species: Yokai, Demihumans, Humans, and Posthumans in the CapsuleVerse lore. Community-governed under CC BY-SA 4.0.
- -Collaboration with SeerLight, Kaejunni & Oksami
- -SeerLight achieved 150 ETH 1/1 sale in 2022
- -Rich CapsuleVerse lore with 4 species
Ethereum
Narconomics
live
Project Lead (via Hotcafe.io)
Built Narconomics, a DeFi-powered drug empire simulation game on Solana with a cyberpunk aesthetic. Players build underground empires and earn NARCO tokens. Features CRT visual effects, dark-themed UI, and gamified DeFi mechanics combining strategy gameplay with real token economics.
- -Gamified DeFi with NARCO token on Solana
- -Cyberpunk aesthetic with CRT effects
- -Build and manage your drug empire
Solana
DexBR
live
Project Lead (via Hotcafe.io)
Designed and built DexBR, Brazil's first fully Brazilian decentralized exchange. Supports multi-chain trading on Ethereum Mainnet via Uniswap V2. Features real-time pricing in Brazilian Real (R$), market data tracking for major cryptocurrencies, and upcoming Token Deployer and NFT Launchpad tools.
- -First 100% Brazilian DEX
- -Multi-chain trading via Uniswap V2
- -Real-time pricing in Brazilian Real (R$)
Ethereum / Uniswap V2
UseFlow
live
Project Lead (via Hotcafe.io)
Built UseFlow, Brazil's leading platform for buying and selling verified social media accounts across Instagram, YouTube, and TikTok. Features escrow system, automatic verification, end-to-end encryption, and instant processing. Achieved 15,000+ accounts sold, 8,500+ active users, R$5M+ trading volume, and 99.8% success rate.
- -15,000+ accounts sold
- -8,500+ active users
- -R$5M+ trading volume
Privy.bet Casino
live
Project Lead (via Hotcafe.io)
Built an online casino platform supporting USDT on BSC (Binance Smart Chain) via NowPayments. Features crypto deposits/withdrawals ($5-$2,000 range), auto-withdraw up to $100, responsible gaming tools, multi-language support (Portuguese/English), and dark-themed customizable interface.
- -USDT on BSC via NowPayments
- -Crypto deposits & withdrawals
- -Multi-language (PT-BR, EN-US)
BSC
Novo Menu
live
Founder (via Hotcafe.io)
Created Novo Menu, a restaurant SaaS delivering digital ordering via QR codes. Customers scan, order, and pay from their smartphones without app downloads. Features kitchen management dashboard with real-time alerts, integrated payments, performance analytics on sales and popular dishes, and tools to reduce wait times and increase table turnover.
- -QR code menus — no app download required
- -Real-time kitchen dashboard with alerts
- -Integrated smartphone payments
Get in Touch
Executive roles (CTO, CPO, VP of Product), advisory positions, and strategic partnerships in the Web3 and blockchain space.
Brooklyn, New York, United States
Send an Email